social media | strategy | communications
Atkinson Family Practice
My position as the Communications Coordinator at Atkinson was a great stepping stone into the marketing field. Although I was part of a big team and had others I could consult with, I primarily worked independently and because of that I had to teach myself to swim in times I felt over my head. I cannot emphasize how much those experiences mean to me now.
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As a private doctor's office, the practice provided a variety of integrative services like in-house physical therapy, functional medicine, nutrition counseling, balance clinics, sleep therapy, and even TMS treatment for depression. My responsibility was to create marketing materials for classes and talks, write blog posts, manage the website, and regularly post to Facebook. As the only employee in the Communications Department, I was given a lot of autonomy, but on the other hand, I had to teach myself numerous skills from learning a new website platform, to online advertising, and many topics in between.
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Blog Posts
I snapped this snowy picture as I was walking into work one morning - blizzards do not stop doctors offices from opening! Linked below is a blog post/email blast I created as the depths of winter were closing in. In this post I discussed prevention for cold and flu season, mental health tips, the difference between a cold and a virus, etc. Posts like this one not only kept our patients educated and better prepared, but also reminded them that their well-being was important to us, even after they left the office.
Graphic Design
( Hover to see the back )
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 TICKS! An easy info-graphic for patients to print out |  Functional Medicine Class flyer |  |
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 Healthy Back Class slide |  Mindful Eating Workshop slide |